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Social Media Management

What We Do

At Adam's Apple, we take care of every aspect of your social media management to create a strong online presence. Our experienced team of social media managers create a personalized strategy, develop engaging content, and monitor metrics to measure success. We respond to comments and messages daily, adjust our strategy constantly, and stay up to date with the latest social media trends. Our high-quality services help your restaurant succeed online, leaving you free to focus on the running of your business.

A simple breakdown of our deliverables:

  1. 15-20 Feed posts a month! This includes reels and still images

  2. Daily Story posts on Instagram & Facebook

  3. Peak time posting for highest engagement

  4. Influencer marketing! We work with local influencers to create the best content for your restaurant!

  5. Keep up to date with trends so you're constantly ahead of the rest!

  6. Produce the highest quality content around

  7. We take matters into our own hands, so we visit your restaurant and shoot all the content!

  8. We edit the content ourselves so it's exactly how we want it!

  9. How does this turn into bums on seats?

  10. We make your restaurant look as best as possible for social media!

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What We Do (In-Depth)

  • Competitive Analysis - We start by conducting a competitive analysis of your social media presence to assess your strengths, weaknesses, and opportunities. This helps us create a social media strategy that sets them apart from their competitors.

  • Content Creation - We create engaging, visual content that is relevant to our clients' audience and brand voice. We write social media posts, create graphics and videos, and take photos of their food, people or their restaurant in general.

  • Paid Advertising - We set up and manage paid advertising campaigns on social media, targeting specific demographics and locations to reach the right audience.

  • Platform Updates - Social media platforms are constantly updating and changing, in order to stay ahead of the curve we conduct consistent learning. Our team stays up to date with the latest features and best practices and implements them to our clients' social media accounts.

  • Influencer Marketing - We work with a wide range of local influencers to create the best content about your restaurant! They help create a buzz and help bring in the exact customers you want.

  • Strategy Development - Based on the competitive analysis, we develop a customized social media strategy that aligns with our clients' marketing goals. We create a content calendar, plan campaigns and promotions, and determine the frequency and type of content we'll post.

  • Engagement - A key part of social media management is engagement with the followers. This includes responding to comments and messages in a timely manner, thanking people for positive reviews, and addressing negative feedback or complaints in a prompt and professional manner.

  • Analytics - We use analytics tools to measure the success and effectiveness of our social media campaigns. This includes tracking metrics such as engagement, reach, followers, and conversion rates. We then adjust the strategy as needed to improve performance.

  • Platform Updates - We use analytics tools to measure the success and effectiveness of our social media campaigns. This includes tracking metrics such as engagement, reach, followers, and conversion rates. We then adjust the strategy as needed to improve performance.

1. Killer Content

  1. We shoot the highest quality content around, OURSELVES!

  2. Prepare ahead of time for periods like Summer, Christmas, Halloween, Valentine's Day, Mother's Day, Father's Day.

  3. Stay up with the latest trends via web-based entertainment and post content to coordinate.

  4. Draw in with nearby local area pages, run contests, offers and offer client created content.

  5. Watching out for your competitors by checking their social movement and making you aware of any relative news.

  6. We post at the right times to increase engagement and encourage interactions.

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2. Review Management

  1. We work on a system that gets customer reviews continuously.

  2. We'll signal harming audits that come in straight away and alert you.

  3. Answering TripAdvisor and Google reviews in an expert and considerate way.

  4. Settling customer grievances in a compelling manner leaving them with a positive encounter.

3. Monthly Reporting

  1. We provide detailed reports of the month, breaking down key components.

  2. KPI measurements (Engagement, Accounts Reached, Followers, Returns on Investment from Ads), site traffic and so on.

  3. We assess what went positively and what needs improving for the coming month.

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